Long before GM pulled its $10M in advertising from Facebook, I lost my faith in the platform. As an online media buyer for American Apparel, I had cut the majority of my spend each month for the preceding 12 months. From the time that Facebook stopped serving banner ads through Microsoft to now, the spend I oversaw fell from nearly $1M per year to a few thousand dollars a month. As I told Direct Marketing News in March 2012: “The return is not there. Unless you’re selling apps or lead generation, I think Facebook ads are underwhelming. I see bad things ahead for the Facebook IPO and perhaps, rising dissatisfaction among clients.
Jmarcafella's Propaganda
Homepage: jonathanmarcus.me
I am a founder of HiiDef, which owns and operates Flavors.me and Goodsie.
Goodsie Blog: Electrolites featured in Wired
Electrolites’ stylish sneakers are hiding a surprise: LEDs in the tongue of each shoe, earning them a spot in Wired’s “Light-Emitting Gadgets: Where Technology and Luminescence Collide”:
They were called LA Lights, and if you grew up in the ’90s and didn’t have them, chances are good you desperately coveted them. … Almost 20 years later, Doug Berman and Matthew Paul had a late-night brainstorm: Why not bring back light-up shoes, but for adults? Thus, Electrolites was born..Grab a pair for $99 at shop.electrolitesfootwear.com, powered by Goodsie.
Information Arbitrage: LTCM. Amaranth. JP Morgan?
…There is one other dimension that hastened LTCM’s decline and why the JP Morgan story isn’t close to being done - market knowledge. Once the market knew that LTCM was in trouble, the leaned hard against their positions until they cracked. Now LTCM’s capital base is a tiny fraction of JP Morgan’s, but what if $2 billion turned into $5 billion? Or $10 billion? Every sophisticated market participant is causing JP Morgan maximum pain, and it is simply a question of high-stakes poker. But let me assure you, JP Morgan is not holding many cards right now.
Goodsie Blog: Goodsie-powered store of the day: Cult Gaia
Founded and designed by Jasmin Larian, Cult Gaia labels itself as “an off kilter, whimsical brand that celebrates the exploration of fantasy, fun, and everyone’s inner rebellious charm.” The shop offers stylish headwear including headbands, romantic floral crowns, and wired turbans featuring classic, attractive prints.
General Motors plans to stop advertising on Facebook after the company’s marketing executives determined their paid ads had little impact on consumers, a move that comes as more companies question the effectiveness of advertising on the social networking site…GM marketing executives, met with Facebook managers to address concerns about the site’s effectiveness and left unconvinced advertising on the website made sense. GM spends about $40 million on its Facebook presence. About $10 million of that is paid to Facebook for advertising, the rest covers content created for the site, agencies that manage the content and daily maintenance of GM’s pages.
Somebody That I Used To Know vs. Dead Wrong (Remix) | Gotye vs. Notorious B.I.G.
New Features: Batch Actions, In-Line Editing and Product Copies
goodsie: We’re excited to announce the launch of a few much-requested features for product editing today - batch actions, product duplication and in-line editing.
Since the 60s and 70s, new fees, costs, partnerships and structures have been built on top of what used to be a pretty simple idea, turning it into a confusing system that’s no longer recognizable. I swipe, you get paid 2-7 days later, the value of a dollar drops by ~2.75%, and $48 billion is lost. At its core, the thing feeding this beast and moving your money from Bank A to Bank B is a 40-year-old system, facilitating a $33.9 trillion dollar exchange, called the Automated Clearing House (ACH). Unfortunately, the way that it works, the processes that it requires, and the parties needed to be involved, take transactions two to five days to clear. Compounded by 80 reject codes (which have a full 90 days for everyone to wrestle with), rampant fraud and unrealistic hours of operation, ACH isn’t the engine for real-time payments.
We have three leading political parties in America today: Republican, Democratic and Clinton. The last is a mom-and-pop operation. It’s been 12 years since they had a president in office, but they still keep score, tend to their base and ponder what to do next with their political, financial and charitable clout.
So, the total payout from one unassuming asteroid? $20,000,000,000,000. That’s what got Planetary Resources co-founder Peter Diamandis so excited. “There are $20 trillion checks up there waiting to be cashed,” he enthused at a space development conference in 2006…To become the wealthiest company in the world, Planetary Resources need only capture one rock.
For more than a decade, neuroscientists and physiologists have been gathering evidence of the beneficial relationship between exercise and brainpower. But the newest findings make it clear that this isn’t just a relationship; it is the relationship. Using sophisticated technologies to examine the workings of individual neurons — and the makeup of brain matter itself — scientists in just the past few months have discovered that exercise appears to build a brain that resists physical shrinkage and enhance cognitive flexibility. Exercise, the latest neuroscience suggests, does more to bolster thinking than thinking does.
In an effort to reduce the frenzy generated by the release of its latest shoes, Nike has discontinued midnight launch events and asked consumers to reserve products via Twitter. Prior to release, Twitter accounts for specific Nike stores will notify followers when a certain shoe will go on sale and provide a date for when they will begin accepting RSVPs.
Linear Calendar by The Made Shop featured on Fast Company Design
The gorgeous letterpress Linear Calendar by The Made Shop is featured on the Fast Company Design blog as “Infographic of the Day.”
Meanwhile, the Linear Calendar is extremely practical. Rather than sacrificing real estate to a grid of boxes that doesn’t scale, it builds in a more open white space to make notations. It’s an elegant, year-long template for all of your scribbles. And should you be interested in owning a 2012 Linear Calendar of your own, they’re available in 24″ x 18″ limited-edition letterpress for $15.
"Deliver the goods with Goodsie's online storefronts and email editor"
Campaign Monitor had some lovely things to say about our new integration, which brings email marketing and list management to Goodsie:
What I really like about the Goodsie / Campaign Monitor matching is how it cleverly draws the strengths of both services. Goodsie offers a stylish, streamlined, code-free store experience - building and managing a store feels effortless. We’ve worked towards offering a professional, white-label service to designers, backed up by robust infrastructure. Silently linking the two services via our API makes things almost too simple.
New Feature: Bulk Product Imports
Goodsie’s goal is simplicity in every aspect of setting up shop and selling online. We understand that adding and managing products can be time-consuming and, let’s face it, a bit of a pain. We’ve rolled out a new feature to help you spend less time listing products and more time getting them into the hands of your loving customers: product imports.
You can now upload product information as a CSV or Excel (XLS) document, automatically creating new listings from the data you provide.
