Building an ecommerce platform within your company website doesn’t have to be complex or expensive. A number of new services—such as Goodsie—now make the task easy and affordable. You can use these services to design a store, upload product, create shopping carts, manage fulfillment and more, —all for as little as a few dollars a month. Older platforms such as eBay allow merchants to sell direct to consumers with benefits such as built-in site traffic. But these new services give merchants more control over the look and feel of their online stores.