the only thing is that the time for the blitzkrieg must be chosen wisely, so each country tells me with blood when it is time. i am ready – anytime! now it is time to either decide we will die to win or to give up. only number one can raise unbelievable money at unbelievable valuations. I cannot raise money for number 2 etc and I have seen it how easy it is for me in Brazil and how difficult in Russia, because our team fucked up. so to be clear, I will provide you with the money for the most aggressive plan of history. assume that your competition will do crazy things. you must assume everything in your plan so that there are no surprises. i do not accept surprises. i want this planned confirmed. you must sign it with your blood. i give you all the money to win, i give all the trust, but you come back with unmatched success. If i see that you are wasting my money, that you are not german detail oriented, then i get angry and do like in russia, where no people leading the company now and i lost a ton of money and the founders lost 50% of their equity and no salary for 6 months. we are in the same boat, everyone has to do his mission. this is the LAST frontier in your life for ecommerce and I want you to rule this frontier.
In confidential email Samwer describes online furniture strategy as a ‘Blitzkrieg’ Unintentional comedy is off the charts here.