“ So what did McDonald’s do on Wendy’s big grand opening day? They shut down without notice….repaved the parking lot. At lunch time, 100s of cars that normally zip through the McD’s in a couple hours were redirected to a Wendy’s staff that had absolutely no experience dealing with heavy lunch volume…By shutting down, McD’s overwhelmed their competitor into paralysis.
Andy Swan » A story of “launch” disaster….fast-food style Genius, Sun Tzu-style.
1 month ago
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