Hate on Diddy all you want, but he is a master at his craft; the production, marketing and sales of mass entertainment. Making the Band 4 is quite an adaptive, though equally progressive media formula. Cast boy and girl bands using a reality talent contest, provide a mildly unfiltered view of the personalities and introduce grassroots talent to the world. Then, continue to fuel the marketing machine with follow-up reality shows that involve newly minted celebrities and the gossipy relationship and public persona conflicts that have become so popularized by US Weekly and Perez Hilton - all with editorial, and co-star participation. MTV even facilitates direct digital interaction between the stars and fans - very Web 3.0.

Alas, MTV’s video embed functionality is still broken. And its site still doesnt play nicely with Firefox. Big Media!

Gosh, this reads very feaux high-brow.