Feb
12
“Ad inventory on social networks like Facebook are not worth much. Lookery is offering a guaranteed ad rate of 12.5 cents for every thousand impressions (CPM). By offering a guaranteed rate, it hopes to attract enough application publishers to get to a billion impressions a month, up from 170 million in December.”
How Much Is a Facebook Ad Worth?
$.13 cent CPMs is not viable. Good luck making that excel model work.