There is nothing fucking “fun” about this “wall”. 

“He said he stopped potential laughing by unveiling a steady pipeline of revenue from sponsorships, impressions and clicks of all kinds…But the heart of Slide’s promise, like a lot of socially oriented Web companies, lies in manipulating the information it is collecting from consumers.”

Fact. Slide is building the worlds most manipulative Spam engine. Perhaps there is a more advanced end game product strategy, but while most Internet companies, particularly the large media companies, wished they owned Slide and are now trying so very hard to copy its practices, there is the nagging reminder of the long forgotten, but generally quite big and profitable Adware cohorts.

Reminds me a little of Agent Smith in the later Matrix movies.