Yahoo Buzz: Yahoo Reveals Stats From The First Two Weeks

Marketing leverage can be extremely powerful, particularly when launching a new site or service. And Buzz’s early impact demonstrates the power of “synergy”, which in certain instances is not just a buzzword, but rather a distinct competitive advantage. Despite very broad overrall traffic reach, IAC has never had any real marketing leverage (the Zwinky team may beg to differ), putting it at a distinct growth or expansion disadvantage (e.g. Pronto, Gifts.com, etc.).