Jul
5
“Lexico is now part of the Ask.com family, as IAC’s portal completes its purported $100 million cash acquisition of the Dictionary.com, Thesaurus.com and Reference.com operator. Jim Safka: “The combination… significantly expands our audience reach, and aligns perfectly with our customers’ needs.”
Seems like a terrific acquisition. After owning and even traveling with hard copies of a dictionary and thesaurus for years, I finally threw them into the trash last year. I have been a regular Lexico user for years. And its basically a blank canvas for modest, but effective integration. Ask has many opportunities to build gentle hooks into the Lexico products for high-quality traffic leverage.